Business of the Month

Business of the Month:   Victor Cornelius, Inc./AlphaGraphics

Victor Cornelius, Inc./Alphagraphics Re-Inventing Itself . . . Again

At Victor Cornelius, Inc. and Alphagraphics we are honored to be named the Eastland Chamber’s Business of the Month.

We’ve been around Eastland since the 1930’s when Victor first started his Theatrical Advertising business in his garage at 308 East Main .  Victor recognized a need for movie theaters of the day to advertise their features and came up with the “Nap-Ad”, a metal frame that attached to the side of a café napkin holder and held the local movie features for diners to consider while they waited for their meals.  He created a nationwide “subscription” advertising business headquartered out of Eastland that at its height employed 66 people, bringing in rail cars of paper at the Eastland Depot and shipping Nap-Ad’s all over the country and world – each with “Victor Cornelius, Inc., Eastland , Texas ” printed at the bottom.

Not content to rest on his laurels, Victor reinvented himself and his company again and again over his long career.  Single-handedly he redefined the restaurant menu industry in the 1950’s, becoming the nation’s largest provider of printed, laminated menus.  In the 1960’s he invented the “Redi-Clip” menu clip – tens of millions of which were produced in Eastland carrying the logo of virtually every brand of beverage sold in the 60’s, 70’s, and 80’s.  In the 1970’s Victor built on an employee’s idea and created a nursing home specialty product company that still serves over 8,000 nursing homes nationwide.

We’re still in those businesses.

In 2007 we segmented off our quick printing company to create AlphaGraphics.  Part of a franchise network of 260 other AlphaGraphics Centers, our goal with AlphaGraphics has been to continue to evolve our company by tying ourselves to a very strong partner – both technologically and from a marketing focus.  We have the largest geographical territory of any AlphaGraphics in the network, and we’re located in – by far – the smallest community of any AlphaGraphics.  Our long term strategy is to expand the reach of our AlphaGraphics – Eastland hub by adding Sales and Design Centers and Digital Centers into the other key communities within our territory.

In March we opened our first Sales and Design Center in Stephenville.  We’re no longer just AlphaGraphics – Eastland, we’re now “AlphaGraphics – North Central Texas”.

For AlphaGraphics, we’re on the cutting edge of what’s never been done before.  We continue to re-invent Victor Cornelius, Inc.

Thank you Chamber!